GIFs are effective: Dell saw a 109% increase in sales when it ran a GIF-centric marketing campaign, proving that audiences love (and respond to) this simple yet compelling media.

GIFs are easy to consume: GIFs add motion and excitement to a piece of digital content without requiring the viewer to invest a lot of time and attention – a big win considering the average human attention span is about 8 seconds.

When you use one of the video to GIF converters we’ve included below, creating a GIF can take as little as a few minutes.

GIFs are easy to produce: You don’t need to be a video expert to make an animated GIF.

Why not squeeze as much as you can from your video strategy?

GIFs are affordable: When you turn a video into an animated GIF, you’re using existing content to create new content.

But why would someone convert video to an animated GIF in the first place? There are plenty of reasons. It’s easy to see how these two file types are different when compared side-by-side.

Notice how the smooth video is transformed into a choppier collection of images that quickly and endlessly rotate. Next take a look at that same video turned into an animated GIF. Notice the seamless motion and sound that clearly classify it as a video. More importantly, the viewing experience for these two file types is pretty different.įirst, check out this video. Videos, on the other hand, are collected as a rich media complete with motion and sound. GIFs are essentially soundless collections of images that are manipulated to look like a video. While GIFs might look similar to videos, these two kinds of media are actually very different, and the differences all start when the file types are initially collected. These short bursts of looping content can add life and energy to otherwise static blog posts, emails, web pages, infographics, and more. If you’re a digital marketer (or a person who uses the internet) you know how popular GIFs are. What’s the difference between a video and an animated GIF?

Choosing the best video to GIF converter: Our reviews….

What’s the difference between a video and an animated GIF?.

Free video gif creator mac